Food & Drink

Crumbl importers resell $6K worth of cookies from US in controversial scheme

The people who flew to the US and purchased a small fortune in Crumbl cookies have revealed the hefty price tag behind their controversial cookie resale scheme.

In a fresh TikTok from the crumblsydney channel, the importers claim they spent more than $13,000 on importing and reselling the famous cookies.

The brouhaha kicked off after Sydneysiders queued up for Crumbl cookies on sale at a pop-up store.

Crumbl, a US company founded in 2017, did not endorse the Sydney pop-up. Felix Mizioznikov – stock.adobe.com

The cookies were sold for $17.50 and some fans reacted with shock at the price and slammed the taste of the treats.

The importers told fans they “never claimed” to be an official Crumbl store.

“This was clearly stated in bio and our comments,” they said.

“Our goal was to bring the authentic Crumbl cookies to Australia by importing the cookies directly from the USA.”

The importers said the event was “never about profit” and claimed they had spent $4000 on flights and luggage, $6000 on cookies and packaging, $2000 in duties, taxes and customs broking and more than $1000 on staffing.

Crumbl, a US company founded in 2017, did not endorse the Sydney pop-up.

One furious fan called the pop-up store a “cookie scam”.

The cookies were sold for $17.50 and some fans reacted with shock at the price and slammed the taste of the treats. Getty Images for NYCWFF
The importers told fans they “never claimed” to be an official Crumbl store. TikTok / @sofiaqistinee
The people who flew to the US and purchased a small fortune in Crumbl cookies have revealed the hefty price tag behind their controversial cookie resale scheme. TikTok / @sofiaqistinee

However, the importers have defended their actions and maintained they have not broken any laws.

On Tuesday morning, the importers addressed “the drama surrounding the event” and said they had sold “genuine Crumbl cookies”.

“We travelled to the US to purchase the cookies and imported them with our original packaging,” they stated.

“We did not bake them ourselves.”

The importers said the event was “never about profit” and claimed they had spent $4000 on flights and luggage, $6000 on cookies and packaging, $2000 in duties, taxes and customs broking and more than $1000 on staffing. Crumbl Cookies Sydney
The importers claim they did not bake the cookies themselves. Brent Hofacker – stock.adobe.com

The importers argued they had maintained the quality of the cookies during the journey.

“Crumbl cookies should be kept at room temperature in an airtight container for up to three days or refrigerated for up to seven days,” they stated.

“We kept them to these requirements.

“Some were warmed to enhance their texture, which is what Crumbl does as well.

“While most customers enjoyed the cookies, a couple of influencers felt they didn’t meet expectations.

“We apologize that they don’t live up to expectations; however, they are just cookies at the end of the day.”

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