UFC faces boycott calls after announcing tie-up with Bud Light reportedly worth $100M

Shannon Thaler
Wed, 25 Oct 2023 10:03:57 -0400

UFC is facing calls for a boycott after the mixed martial arts league announced on Tuesday that it inked a major sponsorship deal with Bud Light. The tie-up with Anheuser-Busch’s beleaguered brew — which has been slammed with sharp sales declines since its fleeting, ill-fated campaign in April with transgender influencer Dylan Mulvaney — is...