At the New York Post, we pride ourselves on working around the clock to test the best products, scout the best deals and bring to life serviceable, shopping-based content to guide you in spending your time and money wisely.
That’s why Amazon Prime Day is an industry-known case study of sorts in the world of online retail. And the dates were officially announced. Get ready to shop Amazon’s best deals of the year on July 16 and 17.
Prime Day is the two-day shopping event that occurs once (or twice, or even three times, perhaps?) annually that has us all clicking onto Amazon, searching for whatever we need — and then some — and reaping the benefits of free and fast two-day shipping, slashed-down prices and a satisfied experience.
That’s if you have an Amazon Prime membership, of course. Sign up for your free trial to unlock access to future retailer promotions, events and special offers, including Prime Video.
RELATED: 100+ Amazon best-sellers to shop now
With the retailer’s first-ever Big Spring Sale behind us, Amazon Prime Day is on its way. The difference between both events? Prime Day is only for Prime-only members. It’s also two days’ worth of deals, not six days, so you need to snag deals while you can.
Post Wanted has a dedicated team of seasoned reporters, editors, product experts and deal-hunters who have covered Amazon Prime Day and all of its glory for years. While dates and deals tend to slightly differ with each progressive event, there are a few top-level trends and practices we’ve picked up on. And, it’s all tied together below, in a neat little bow.
When is Amazon Prime Day 2024?
Amazon Prime Day 2024 will take place on Tuesday, July 16 to Wednesday, July 17. It officially kicks off at 3:01 a.m. ET, or 12:01 a.m. PT.
The two-day shopping event will host thousands of deals across all categories, including beauty, home, tech and more.
RELATED: How to find the best deals on Prime Day and beyond, per our team
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s very own shopping event that typically spans two days. Traditionally, it occurred once a year in either June or July but now, we’re beginning to see Amazon add “surprise” dates throughout the year. In 2024, we anticipate at least two Prime Day events, with a possible third encroaching soon.
As the event’s name suggests, this is the *prime time* to score discounts on some of your favorite items that have been escorted to the “save for later” section in your shopping cart. Yes, we know you have one of those.
From reporting on Amazon Prime Day throughout the years, we can tell you for certain that it’s the ideal period to pick up a new mattress, restock some new or upgraded kitchen items and comb through the massive catalog of Amazon best-sellers.
“According to our data, 51% of consumers are motivated to buy online by items being on sale, so Prime Day really taps into what they want,” Chris Beer, data journalist at audience insights company GWI, exclusively told the New York Post. “As the sales run for a limited time, it creates a sense of urgency and scarcity that makes consumers feel like they’re missing out if they don’t get involved. It also occupies a gap in the retail calendar, giving them an excuse to spend [what] wasn’t always there.”
Do you need an Amazon Prime membership to shop Prime Day deals?
Yes, you’ll need an Amazon Prime membership to shop Prime Day deals. Sign up for your free trial to unlock access to future retailer promotions, events and special offers. After your 30-day trial, Amazon Prime will cost you $14.99 a month or $139 a year.
With your Amazon Prime membership, you’ll also have access to Prime Video to stream your favorite movies and shows.
RELATED: Is Amazon Prime worth it? Everything to know about the membership
How long does Prime Day last?
The logistics and runtimes of Amazon Prime Day are always subject to change, though this year, the event is two days long, from July 16 to 17.
Throughout this time, Amazon hosts minute-by-minute Lightning Deals which tend to yield a higher percentage off with a shorter time frame to purchase them.
What should I buy on Prime Day?
If you’re a frequent Amazon shopper, you likely know that your shopping cart may look different from your bestie’s wishlist. In short, Amazon purchases are largely influenced by what you need to buy or are shopping for.
From our experience reporting on Prime Day, we can assure you it’s the time to score the longtime-trending LANEIGE Lip Sleeping Mask that’s usually 20% off. You can also expect electric toothbrushes and 23andMe kits to host deep discounts. Oh, and how can we forget the Crest 3D Whitestrips? They’ve been a top-purchased item among New York Post readers and are usually 50% off for a limited time.
Products that are retailed and directly sold on the platform by Amazon, especially Amazon-branded products, “can be expected to be sold at aggressively low prices, which will be a great boon for consumers and will probably turn out to be the most popular items to shop for during Prime Day,” Yoni Mazor, co-founder and chief growth officer of GETIDA, a firm that audits and reconciles tens of billions of transactions for Amazon sellers worldwide, told The Post.
These brands are well-recognized (and much-adored), such as Amazon Kindle tablets, Amazon Ring devices, Amazon Alexa gadgets and more.
For more intel, check out last year’s expert-filled explainer.
What stores offer competing Prime Day sales?
The duration of Amazon Prime Day lends itself to other brands, retailers and stores offering competing deals. In previous years, we’ve seen just-as-good sales from Best Buy, Madewell, Target, Walmart and Wayfair.
Best early deals to shop now
L’ANGE HAIR Le Volume 2-in-1 Blow Dryer Brush
As one of the best blow-dryer brushes, the L’ANGE HAIR Le Volume 2-in-1 Blow Dryer Brush is a styler we recommend. It’s currently on sale ahead of July’s Prime Day and we love the brand for its hair straightener, specifically.
Ninja Foodi NeverStick Premium 12-Piece Cookware Set
On sale right now, the Ninja Foodi NeverStick Premium 12-Piece Cookware Set hails from the household name in kitchen items that we all know and love. With more than 5,500 glossy reviews — just as glossy as this bundle, in fact — it’s the premium assortment you’ll be happy you bought.
For more options, check out our guide to the best cookware sets.
Sloosh Inflatable Pool Float Lounger
Summer is coming, and we’re all about the Sloosh Inflatable Pool Float Lounger that’s deeply discounted for a limited time. It’s the ideal spot to soak in some much-needed R&R (while sporting your best facial SPF, of course).
For more options, check out our guide to the best pool floats.
Crest 3D Whitestrips 1 Hour Express (20 Strips, 10-Count Pack)
Meet the shining star of every Prime Day we’ve reported on deals: the Crest 3D Whitestrips. Each year, Post Wanted readers flock to this teeth whitening kit on sale, as do we. Now, it’s marked down 50% off ahead of the big event.
MATEIN Travel Laptop Backpack
Regardless if you’re heading to the airport or to the office, the MATEIN Travel Laptop Backpack will help store all of your essentials well. It’s a No. 1 Amazon best-seller, too, and a travel backpack we’ve been eyeing in particular. Its storage compartments and slim design make it easy to store. And, easy on your shoulders as well.
Oh, and did we mention it’s on a great deal right now? Yeah, you should grab it.
LG C3 Series 77-Inch OLED Smart TV
If you’re on the market for a newly minted smart TV, shop the LG C3 Series 77-inch OLED Smart TV that’s more than 30% off. It’s compatible with our BFF, Alexa, and is known for its rich and brilliant picture quality.
Keurig K-Duo Single Serve K-Cup Pod & Carafe Coffee Maker
We’re all about the Keurig K-Duo Single Serve K-Cup Pod & Carafe Coffee Maker because you get the best of both worlds: your state-of-the-art drip coffee maker and single-pod machine all in one. For a great discount ahead of Prime Day, it’s worth your kitchen’s counter space, for sure.
For more options, check out our guide to the best Amazon coffee makers.
DEWALT 20V MAX Cordless Drill and Impact Driver Combo Tool Kit
If you’re an avid reader of The Post, you know how much we love DEWALT — and, how much our readers love when the brand is on sale. Take full advantage of the DEWALT 20V MAX Cordless Drill and Impact Driver Combo Tool Kit, a bundle with more than 47,000 applauding reviews that are ideal to store in your garage for safekeeping.
Dyson V8 Cordless Vacuum Cleaner
We love our Dyson vacuums, and now you can finally snag the cordless model of your dreams on sale. It’s one of our most-used models to use on carpets and hard floors alike. Plus, it’s lightweight enough to maneuver with ease.
Samsung Galaxy Buds 2 True Wireless Earbuds
The Samsung Galaxy Buds 2 True Wireless Earbuds are top-notch wireless earbuds to pick up while they’re on sale. With a modern and sleek design, they’re compatible with both iPhone and Android and boast Hi-Fi sound and noise-cancelling technology.
Why Trust Post Wanted by the New York Post
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.