‘HIGH Fidelity” is the longest-playing movie in town.
The comedy about a Chicago music-store owner’s romantic crisis is still drawing an audience – it just moved over to Loews State after an amazing 12-week run at the Empire.
During its last week at the Empire, the John Cusack vehicle grossed $2,300 – impressive for a movie that opened way back on March 31 at the Criterion, then relocated to the Empire when the Criterion closed its doors on May 4.
Even more amazingly, “High Fidelity,” while well-received by critics, has taken in only a modest $26.9 million nationally during four months of release.
Loews State is a four-screen multiplex in the basement of the Virgin Megastore in Times Square.
The rock-oriented movie “is the perfect demographic for the State,” observed Marc Pascucci, vice president for publicity of Sony-Loews Cineplex Theaters.
“High Fidelity” grossed $74,880 last weekend on 86 screens – mostly discount theaters – nationally.
“It’s clearly developed a cult following,” said Paul Dergarabedian of Exhibitor Relations.