Doja Cat’s Met Gala towel dress recreated by Ikea in playful ad: ‘Brilliant’
Doja Cat’s Met Gala couture is getting some extra “Attention” from an unlikely fan: Ikea.
The Grammy winner was photographed leaving the The Mark Hotel in New York City on Monday evening wearing two bath towels — one as a dress and another balanced atop her head — ahead of her ascent up the Met’s iconic staircase.
The pre-gala get-up raised eyebrows from at-home critics watching from their couches, with some likening her Vetements look to an Ikea towel, inspiring the Swedish home goods giant to reimagine Doja Cat’s ensemble with their own products, likely costing much less than the cotton couture.
“Have you MET the newest addition to our range. Introducing the D?JA Towel dress,” Ikea UK wrote on Instagram alongside the carousel of images featuring a model parading around an Ikea store while dressed as the “Demons” singer.
In one photo, Ikea’s inked model posed in front of a store pushing a branded cart wearing stilettos and a stark white bath towel. Attached was a comically large care tag — akin to the “DRESS” label seen on Doja’s shower chic frock — that reads “D?JA,” alongside a cat icon.
On TikTok, the UK branch of Ikea posted a humorous video of the model galavanting through an Ikea storefront, perusing the bath department and chowing down on the store’s popular meatballs.
“POV: You have the Met Gala at 5 p.m. and a meatball dinner at 6 p.m.,” the brand wrote on the clip, which has amassed more than 19,000 views.
Instagram users were quick to praise the conglomerate’s clever quip online, calling it “brilliant” and “genius.”
“Give the marketing team a raise,” applauded one person.
“The marketing team works FAST,” another gobsmacked viewer commented.
“Bet it’s a lot cheaper, too,” one user wrote. (The FREDRIKSJ?N towel is just $14.99 on the Ikea site. Crown Affair’s The Towel, which the star wore, is $50 at Sephora.)
“IKEA channeling their inner @dojacat,” joked someone else.
After speculation as to what her Met Gala look would be — and days of teasers about her collaboration with Vetements — the “Paint the Town Red” rapper arrived in an oversized white T-shirt wet with hair gel.
While some critics bristled at her nearly naked display on the star-studded carpet, she told Vogue livestream co-host Emma Chamberlain that she donned a white tee because “cotton is the most-used flower,” hence a “poetic choice” for the evening’s dress code “Garden of Time.”
The wardrobe staple, she added, is “classic” and “timeless.”
