Influencers have taken over the big screen, whether on YouTube, TikTok or Instagram. Who to follow next? Eva Gutowski, a lifestyle YouTuber with nine years under her belt, 11.4M subscribers and a brand-new skincare line.
The Orange County-based creator recently launched Coastal Citizen, rooted in her search for multi-functional, effective and uncomplicated products to care for her sensitive skin.
Lo and behold, she worked with labs to formulate Morning Water ($28) to wake up the skin, remove makeup strip-free and leave it feeling balanced. For a sustainable removing tool, she curated the Bamboo Terry Towels ($17) that won’t stain or look messy on your bathroom counter due to their black color.
“My audience has seen me struggle with my skin for a young age, and it’s cool to be a beacon of light of skincare struggles,” Gutowski, 27, told The Post. “I’ve tried everything to see a difference in my skin and achieve the golden recipe for my skin — and I did it with my new brand.”
Alongside her new lab-tested brand, she adores encouraging her audience to try new things. In fact, her YouTube channel started as an aside from one of her dreams to be on the big screen.
“I went to college for broadcast journalism because my dream was to have a talk show like Oprah to help people,” she said. “I started my YouTube channel to get better at public speaking for my school classes and suddenly found myself with a growing audience, soon realizing I have my own mini-version of Oprah going on here.”
And, helping her audience isn’t on the backburner. The centerpiece of her channel is to encourage others to try new things, much like she learned to do in the nine years and counting of filming and editing content.
“I started my YouTube channel to get better at public speaking and suddenly found myself with a growing audience, soon realizing I have my own mini-version of Oprah going on here.”
Eva Gutowski
“I always take on new projects I’m excited about, like teaching myself how to skateboard or completely learn music production and put out music,” she shared. “My viewers see me being scared of deep waters in the ocean to surfing massive waves in the most dangerous places. So many people are scared to get out of their comfort zones and put themselves in a box instead, so I encourage my viewers to be more open to trying new things.”
Gutowski takes her advice to heart, always experimenting with new ways of sharing her creativity. One, for example, is how she switches up her videos or presentation style with new trends and lifestyle changes.
“The cool thing about YouTube is learning to adapt with the times,” she said. “If I made the same content, it would be super boring and you wouldn’t want to watch it anymore. But, I don’t stay inside a bubble — whenever my lifestyle or style of editing changed, I didn’t look at my likes or views. I did what I felt was on-brand for me, like cinematic vlogs or a funny video with my friends.”
The inspiration for her content? Her viewers. And, of course, those closest to her.
“My sister and friends are a big source of inspiration for my videos because we all get together and start thinking of the most ridiculous video and TikTok ideas,” she adds. “It’s good to surround myself with people who consume social media content because we can share ideas.”
Featuring some of her favorite TikTok made-me-buy-its, dazzling trends and holy grail essentials, Gutowski outlined her must-buys below. From splurge-worthy Prada shoes to chic puffers, you won’t want to skip some of her faves.
Eva’s Top 5 Favorite Products
Hiware 12-Pack Reusable Stainless Steel Metal Straws with Case, $5.99 (originally $6.95)
“I bring metal straws everywhere with me and they’re super handy if I’m on a flight or traveling,” Gutowski said. “I always seem to need one and they’re a must-have.”
Reebok Lifestyle Club C 85 Sneakers, $74.95
“I wear the Reebok Lifestyle Club C 85 Sneakers all the time,” she said. “They’re my favorite pair of shoes, they go with anything and they’re super comfortable.”
Claira Luxury Gold Hoop Earrings, $198
“I can’t leave the house without wearing earrings, and gold hoops are my go-to,” she said. She loves her pair from Aureum Collective, especially.
Clarins Water Lip Stain, $28
“I use the Clarins lip stains all the time — they’re amazing,” she said. “All of the shades are awesome and I love them because they look super natural. It’s a lighter look that makes your lips look big without trying.”
Olaplex No. 6 Bond Smoother Reparative Styling Creme, $28
“I have curly hair and recently dyed it lighter, so the Olaplex No. 6 always makes my hair feel healthy,” she said. “Whenever I take a shower, it’s always the product I reach for.”
Eva’s Favorite Lifestyle Products
Apple Watch Series 3, $199 (originally $229)
“I’ve had my Apple Watch forever and recently brought it back from the dead,” Gutowski said. “But seriously, I love tracking my steps and it’s great to have on my wrist.
Chimi 08 Sunglasses, $120
“These sunglasses are awesome, go with everything and make me feel confident,” she said. “They’re durable and of great quality.”
NYX Control Freak Clear Eyebrow Gel, $6
“The NYX Clear Brow Gel is the best and an absolute must-buy,” she said.” And, it’s from the drugstore, so it’s even better.”
Superdry Non-Hooded Sports Puffer Jacket, $119.95
“I get the Superdry Puffers in a men’s large for an oversized look,” she said. “They look aesthetic and have fun colors to pair with different outfits for a cool add-on.”
Thera Cane Massager, $29.95 (originally $34.95)
“The Thera Cane is a giant blue massager and literally replaces professional ones,” she said. “You’re able to give yourself a massage and it’s better than a deep-tissue massage. After I make someone try it, they immediately grab it the next time they come over.”
Red Triangle Bikini, $60
“I take this bikini on every trip I go on and it’s a nice one to have on hand,” she said.
Plump It! Volumizing Lip Plumper, $50
“I found the Plump It! Volumizing Lip Plumper on TikTok and didn’t think much of it, but it’s amazing,” she said. “I’ve been using it every day.”
Prada Monolith Lug-Sole Chelsea Boots, $1,050
“I splurged on these boots and didn’t know how much I was going to wear them, but I love them,” she said. “They make any outfit look cool and they’re super in right now.”
Kodak Portra 400 Film (5 Rolls), $92.99
“Everyone always asks me what film I shoot with, and the Portra 400 Film is my go-to,” she said.
Aung Crown Rose Dad Hat, $14.99
“I love dad hats,” she said. “They aren’t as structured as a typical baseball cap, but they’re great for traveling, going to the beach or driving to protect against the sun’s rays.”
Ableton Push 2 Controller Instrument, $799
“The Ableton Push 2 is my go-to creative tool to make music,” she said. “Even if you don’t make music, it’s great to use to inspire creativity.”
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